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Apple reportedly amps up music push with Platoon acquisition

Apple Music sign.

Apple’s curiosity in music stretches again a minimum of to the launch of the iPod almost 20 years in the past.


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Apple has reportedly acquired London-based artistic providers firm Platoon.

The agency, which develops new musicians, has made a deal with the Cupertino, California, firm, Music Business Worldwide reported Friday.

It was based in 2016 by former Apple worker Denzyl Feigelson and LoveFilm co-founder Saul Klein.

Feigelson will lead the corporate’s group in London, and it will help artists around the globe with Apple’s backing, a supply instructed MBW, however artists will stay free to signal with any label and distribute their music on whichever platform they need.

Platoon beforehand labored with US musician Billie Eilish and the UK’s Stefflon Don and Jorja Smith.

Apple declined to remark, whereas Platoon could not be contacted.

It’s the most recent trace that Apple is increasing its attain within the music trade. Among different current developments: Devices utilizing Amazon’s Alexa will work with Apple Music from Dec. 17, and the corporate reportedly bought music analytics startup Asaii, which is attempting to “find the next Justin Bieber,” again in October.


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