Home / Today Tech / Musk’s Teslaquila just isn’t cool with Mexico’s Tequila Regulatory Council, man

Musk’s Teslaquila just isn’t cool with Mexico’s Tequila Regulatory Council, man

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Elon Musk is incomes the ire of Mexico’s tequila regulators because of his plans to promote “Teslaquila.”


Elon Musk through Twitter

If there’s one factor that is become clear over the previous few years, it is that Tesla CEO Elon Musk‘s stage of disregard for the principles would give Walter Sobchak a coronary. It ought to come as no shock then that his newest head-scratcher of an concept, the Tesla-branded tequila Teslaquila, is elevating some eyebrows in Mexico, Reuters reported Monday.

Musk’s newest enterprise has ruffled the feathers of Mexico’s Tequila Regulatory Council (CRT), the physique that determines what can and can’t be referred to as tequila. The guidelines concern issues like how and the place it is made, and based on the CRT, the title “Teslaquila” may confuse patrons.

Specifically, the CRT mandates that to ensure that a product to be referred to as tequila, it have to be explicitly created from “Agave Tequila Weber Blue Variety” within the areas of Guanajuato, Jalisco, Michoacan, Nayarit or Tamaulipas.

It’s unclear whether or not Musk would adhere to these necessities in any respect, or get a licensed and acknowledged tequila maker in a kind of areas to provide the spirit for Teslaquila. Reuters additionally identified that there was a request for a trademark filed within the US, Mexico, Jamaica and Europe for Teslaquila as a “pure agave liquor” and “blue agave liquor.”

“If it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico’s Industrial Property Institute,” a CRT spokesperson mentioned in an announcement. “Otherwise it would be making unauthorized use of the denomination of origin for tequila.”

Maybe subsequent time Musk ought to discover one thing simpler to disrupt that he is enthusiastic about, like marijuana or Canadian synth-pop.


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