Home / Today Tech / The OGC Trade Desk states that it gives priority to hiring and that it is engaged in the training and development of its team

The OGC Trade Desk states that it gives priority to hiring and that it is engaged in the training and development of its team

[1945900319459004SusanVobejdawasappointedCMOforTheTradeDeskinNovemberoflastyearAsatop-marketerofthead-techplatformsheoverseesallaspectsofcorporatemarketingincludingbrandingproductmarketingpublicrelationsdigitalmediaandbusinessdevelopmentcontent

“It’s a new day for marketers, and things are changing fast,” says the CMO. “I know how much marketing technology and customer data activation can be confusing.”

Vobejda says that she likes to help producers determine how to engage buyers and develop their commerce. Prior to changing into a member of The Trade Desk, Vobejda used to be the promoting director for Tory Burch, a way emblem, and held govt positions with Bloomberg, Yahoo, Gap, and Walmart.

“Helping brands and marketers manage these changes is something that interests me,” says the promoting director. “Every day is different and I love it.”

At present, the Vobejda team is rising a course entitled “Principles of Programmatic” designed as a training data for producers and firms.

“This course is an introduction to the power of data, targeting and digital media to manage the customer journey,” says Vobejda.

In these days’s profile interview, the General Manager of Security steps once more to the curtain to give us a glimpse of her days managing the promoting group of The Trade Desk.

[Read the full article on MarTech Today.]


About the author

Amy Gesenhues is the widespread reporter for Third Door Media, overlaying the latest data and updates for land and SEO. From 2009 to 2012, she used to be an award-winning columnist for a number of dailies in New York, Texas. With over ten years of get pleasure from in promoting management, she has contributed to a variety of standard and on-line publications, along with MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read further articles from Amy.

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