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This tech company has a very, very unfortunate name

KnowTechie is certainly one of my favourite blogs. Earlier this week, it published a post about a super-cheap ‘smart’ RGB bias gentle from Chinese tech model MINGER.

Yes, you learn that proper. MINGER.

It’s unfortunate the branding workforce at MINGER didn’t cease to Google it first, as MINGER is a moderately merciless British insult. Here’s how Urban Dictionary defines it:

“Someone who was not just touched by the ugly stick at birth but was battered severely with it. Anyone who does not look better to you after several strong alcoholic drinks probably fits this category”

You get the concept. Other definitions are extra specific, and, dare I say, borderline unpublishable. Even by our requirements.

I ought to level out that TNW has reached out to MINGER to ask about their uncommon model name. The company doesn’t have a public web site or social media profile, so we despatched a message to their Amazon account, where we asked about the the story behind its unusual name, and if it knew “minger” was an insult in the UK. At the time of publication, they have yet to reply to us.

Cultural nuances seldom translate across borders, and we often see this in the world of consumer tech. Even giants like Nintendo aren’t safe, as we learned in 2005 when it launched a dictionary app for the Nintendo DS called — I swear I’m not making this upTouch Dic.

The worst instance comes from 2007 when German audio producer launched an up to date model of its iBeat MP3 participant — the i.Beat Blaxx.

Say it out loud, however maybe not in a crowded room. i.Beat Blaxx. Yeesh.

As naming SNAFUs go, it’s fairly dangerous, and the company was compelled to concern a groveling apology and rename the MP3 participant — which by all accounts was half first rate — to the TrekStor blaxx.

In conclusion, we’re laughing, MINGER. We’re laughing exhausting. I’m positive your LED gentle strips and bulbs are actually good, however significantly, you need to have Googled your name earlier than you signed as much as Amazon.

At least they will take consolation in the truth that they’re not the primary company to make such a foolish mistake — though I promise they received’t be the final.

H/T: Ed Zitron

Published December 7, 2018 — 13:56 UTC




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