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WhatApp’s using street theater to fight fake news in India

After going through backlash about fake news in India, WhatsApp is now trying to spread awareness about misinformation. The company is doing an actual roadshow with skits and songs to convey their message to the locals.

The firm has teamed up with Reliance Jio – a telecom firm and telephone maker  – for this initiative. Reliance Jio recently announced that WhatsApp is now obtainable to more than 25 million people using KaiOS-based the JioCellphone priced at $20.

The roadshow will cease in ten cities, and is geared toward instructing individuals on how to set up WhatsApp on these telephones and the way to determine fake news in the chat app.

“Our aim is to drive one of many largest coordinated public schooling efforts on misinformation to date wherever in the world. We are excited to be part of this journey and assist arrange a marketing campaign that educates individuals on how to talk in a easy and protected method with WhatsApp,” the corporate mentioned in a press release. 

The Indian authorities advised WhatsApp to up its recreation to fight fake news after a video about child kidnappers led to a number of lynchings in the nation. The chat app later added labels to determine ahead messages and limited users’ ability to send forwards to multiple people. It even revealed a full-page ad in nationwide newspapers about figuring out misinformation.

 

WhatsApp's latest ad for newspapers in India describing ways to battle fake news
Credit: WhatsApp
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